Bennigan's! Bennigan's!

Today, I was browsing the Associated Press website through a google search and found out something very interesting. In an article by Lauren Shepherd at http://ap.google.com/article/ALeqM5hAnACDlY5dP65pdIHbxgqlNUpIOQD940A27G0 I found out that Bennigan's has begun re-focusing their strategies. In the days to come, Bennigan's has decided to re-establish its place in the bar segment, which yields a high margin. They also would like to focus on sandwiches and appetizers.

As you may know, Bennigan's has been competing with other sit-down chains like Applebee's and Chili's for years. I have always thought of Bennigan's as being the original. At the tail end of the 90s, the market that Bennigan's shared slowly diminished and we started to see Bennigan's restaurants disappearing. They then started going after Applebee's and Chili's and lost focus.

From working at Francorp, worlds largest franchise consulting firm, I have been able to see how valuable it is for a franchise group to maintain a focused brand image. Hopefully Bennigan's is able to salvage some of their market share in a category they should be considered forefathers in.

Franchisors, Franchisees--Make Sure You Vote!

The International Franchise Association has made it easier for those involved with franchising to vote by creating "www.franchisingvotes.com." This site includes multiple tools to get in touch with those who represent you in the 110th Congress. They also show multiple viewpoints on issues of importance for those involved in the franchise industry. If you are a Francorp client or not, you should definitely check this new site out.

This site also provides access to registration deadlines and requirements.

What is Francorp Connect? Francorpconnect.com?

What is Francorp Connect?
Francorp Connect is an educational franchise information resource that allows Francorp clients to sell and advertise their franchises.

What is there to do at Francorp Connect?
You can check out franchises that are available on the market, as well as new clients that are up and coming.

You can also read up on how to franchise your company, test for franchiseability and stay up to date with the franchise news.

There is also an e-book available to those interested in the process of becoming a franchise business owner.

What is the URL for Francorp Connect?
http://www.FrancorpConnect.com is the URL for Francorp Connect.

What is the verdict?
Francorp Connect is where you need to go to find out more about franchises, franchising and franchise concepts.